Hello, I am
George Catobus

Product and Technology Leader driving healthcare and financial cloud solutions, hyper-scale data platforms, and digital transformation in regulated industries. Experienced in defining product strategy, roadmaps, and go-to-market plans that enable predictive analytics, personalized engagement, and improved outcomes. Skilled at translating complex requirements into scalable cloud-native products, leading global teams, and delivering secure, compliant solutions aligned with HIPAA, GDPR, and CCPA. Adept at partnering with executives, marketing, and development teams to accelerate adoption, fuel growth, and deliver cross-functional product success across healthcare and financial services.

LinkedIn Profile
vasantbhai

Technology Leader

About Me

About

Building products that transform industries.

I am a Product and Technology Leader passionate about building solutions at the intersection of enterprise systems, product strategy, and healthcare innovation. Throughout my career, I’ve guided Fortune 500 companies and global life sciences organizations through complex digital transformations. I also founded Origin Software, where I commercialized products including ViewerFX® for Crystal Reports, CommissionSpot™, and AdverseScan™—all of which continue to be used by clients today.

My approach blends entrepreneurial innovation with enterprise-scale architecture, driven by a commitment to delivering effective, secure, and compliant solutions. What motivates me most is leveraging technology to improve outcomes, simplify operations, and unlock growth for organizations and the people they serve.

  • Full Name:George Catobus
  • Language:English
  • Phone No:(949) 290-0755
  • Email:gcatobus@outlook.com
  • Address:Irvine, CA, USA
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Product Strategy

Turning customer needs into roadmaps that drive growth.

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Enterprise Architecture

Designing scalable, cloud-native platforms for global organizations.

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Digital Transformation

Guiding Fortune 500 and life sciences clients through modernization at scale.

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Healthcare Cloud Solutions

Building compliant solutions aligned with HIPAA, GDPR, and CCPA.

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AI/ML & Data Analytics

Applying predictive insights to improve outcomes and streamline operations.

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Innovation

Creating and commercializing SaaS platforms and desktop applications.

Software Ventures

Entrepreneur

  • 2005 - Present
    Origin Software, Inc.
    Founder & Principal
    • Founded a software products business operated in parallel with enterprise leadership roles, delivering solutions in enterprise reporting, compensation management, and healthcare.
    • Commercialized ViewerFX® for Crystal Reports, a desktop and server application enabling advanced report viewing, filtering, and distribution for enterprise customers.
    • Developed CommissionSpot™, a SaaS-based compensation management platform acquired by Ellie Mae, while continuing to provide licensing, support, and implementations to Origin Software's clients.
    • Designed and launched AdverseScan™, an AI-driven platform that identifies and monitors adverse events in unstructured clinical data, improving pharmacovigilance workflows and regulatory compliance.
    • Built and scaled a custom Mortgage Loan Origination System for First Bank, enabling compliant, high-volume subprime loan processing and scaling operations across all business lines.
    • Directed the full product lifecycle, including roadmap, development, go-to-market, customer engagement, and long-term support.
    • Consulted with enterprise clients to design and deliver mission-critical solutions, aligning technology strategy with business outcomes.

10K+

Customers

25K+

Users

16+

Countries

300K+

Transactions

Graphics Design

ViewerFX®

Advanced Crystal Reports viewer for filtering, exporting, and securely sharing business data.

ViewerFX®

Discover more about this solution — click “Read more.”

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web design

CommissionSpot™

Compensation management platform for accurate payouts, compliance, and reporting.

CommissionSpot™

Discover more about this solution — click “Read more.”

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development

AdverseScan™

Detects and monitors adverse events in unstructured clinical data for faster insights.

AdverseScan™

Discover more about this solution — click “Read more.”

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seo friendly

Consulting

Enterprise consulting for digital transformation, strategy, and cloud modernization.

Consulting

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My Resume

Achievements

Experience

  • 2022 - Present
    Hexaware Technologies
    Enterprise Architect – Product & Cloud Solutions
    • Direct product strategy and solution roadmaps for global life sciences clients, aligning cloud modernization and advanced analytics with customer requirements and patient engagement goals.
    • Define and implement healthcare data products and integration services that unify patient, HCP, and regulatory datasets, enabling predictive analytics and compliant data sharing across platforms.
    • Partner with marketing, business development, and executive sponsors to position and launch AI-enabled solutions, driving adoption among global stakeholders and improving patient engagement outcomes.
    • Oversee cloud-native product delivery on AWS and Acquia, reducing deployment time by 25% and lowering infrastructure costs by $500K+ annually while maintaining strict compliance with HIPAA, GDPR, and CCPA.
    • Lead a global product delivery team of 10+ engineers, analysts, and solution architects, ensuring cross-functional execution on time and within budget.
  • 2019 - 2022
    IQVIA
    Principal Consultant – Enterprise & Digital Solutions
    • Served as product lead for HIPAA-compliant omnichannel engagement platforms, leveraging Salesforce, Veeva, AWS, and OneTrust to drive personalized HCP engagement and influence $3M+ in new business.
    • Defined customer-centric product requirements and translated them into scalable, cloud-native architectures and analytics pipelines supporting medical, commercial, and compliance initiatives.
    • Partnered with clients to develop adoption and growth strategies for digital health platforms, improving therapy adherence and increasing market penetration.
    • Authored enterprise SDLC and compliance frameworks aligned with SOC 2 and HIPAA.
    • Drove data interoperability and governance across multiple enterprise systems, enabling long-term business agility.
  • 2009 - 2019
    Allergan
    Director, Business Systems (2017 – 2019)
    • Directed product strategy and lifecycle management for consumer and provider loyalty platforms serving 6M+ users, enabling personalized health engagement and improved outcomes through data-driven insights.
    • Introduced machine learning pilots that enhanced customer segmentation and targeting, increasing campaign effectiveness and demonstrating the value of predictive health solutions.
    • Spearheaded integration of CMS, CRM, and ERP platforms into a unified product ecosystem, improving scalability, interoperability, and enabling advanced reporting for executive decision-making.
    • Delivered enterprise-wide digital experience modernization, deploying Sitecore CMS across 100+ branded and unbranded web properties, achieving a 70% efficiency gain and 40% cost reduction while expanding global reach.
    • Partnered with commercial, IT, and marketing stakeholders to define adoption and go-to-market strategies for digital engagement products, ensuring alignment with brand growth objectives.
    • Led a cross-functional team of 12 and managed vendor relationships, delivering high-value customer-facing digital products on time and within budget, with strict adherence to healthcare compliance and security standards.
    Principal Software Engineer (2009 – 2017)
    • Led the design and development of .NET MVC and Sitecore CMS–based brand and HCP portals, powering global digital engagement initiatives across multiple therapeutic areas.
    • Delivered enterprise-grade reusable components across 100+ branded and unbranded websites, reducing development effort and accelerating time-to-market for new campaigns.
    • Built and maintained scalable service integrations with CRM, CMS, and external data providers, providing accurate HCP and patient data flow across Allergan’s digital ecosystem.
    • Implemented automated testing frameworks and CI/CD practices, achieving 99.9% uptime for critical consumer- and provider-facing systems.
    • Partnered with business and marketing teams to translate requirements into secure, compliant web solutions, adhering to HIPAA and GDPR standards.
    • Mentored junior engineers, established coding standards and best practices, and contributed to long-term architectural roadmaps for Allergan’s digital platforms.

Education

  • Graduated
    Master of Science (M.S.), Data Analytics – Data Engineering
    Western Governors University
    • Focused on cloud data architectures, scalable ETL pipelines, and large-scale data processing to support analytics at scale.
    • Capstone: Analyzed the Relationship Between Health Insurance Premiums and Morbidity Rates in the U.S.
    • Skills: ETL and pipeline development, cloud data architecture and warehousing, distributed analytics with Spark/MapReduce, SQL and NoSQL data modeling.
  • Graduated
    Bachelor of Science (B.S.), Computer Science
    Western Governors University
    • Designed and developed scalable systems through core competencies in computer architecture, data structures, AI, and software logic.
    • Capstone: Leveraged natural language processing techniques and various machine learning algorithms to analyze email content and metadata to identify and categorize emails accurately.
    • Skills: System design & architecture, data structures & algorithms, artificial Intelligence & logical reasoning, project and team collaboration workflows.
  • Jun 2024
    ITIL Foundation Certificate in IT Service Management
    PeopleCert
    • Validated expertise in IT service lifecycle, governance, and service delivery best practices.
    • Applied ITIL principles in enterprise projects to improve efficiency and compliance.
  • Mar 2024
    Linux Essentials Certification
    LPI
    • Validated understanding of Linux operating systems, command-line utilities, and open-source principles.
    • Demonstrated ability to manage files, users, and processes in Linux environments.
  • Feb 2024
    Professional Scrum Master
    Scrum.org
    • Demonstrated expertise in Agile principles and Scrum framework practices.
    • Applied Scrum methodology to support iterative delivery and cross-functional team collaboration.
  • Jun 2021
    AWS Certified Developer – Associate
    Amazon Web Services
    • Certified proficiency in building, deploying, and debugging AWS-based applications.
    • Leveraged core services such as Lambda, DynamoDB, and S3 for cloud-native development.
  • May 2021
    AWS Certified Solutions Architect – Associate
    Amazon Web Services
    • Validated ability to design and deploy scalable, fault-tolerant architectures on AWS.
    • Provided cost optimization, security, and compliance in cloud infrastructure.
  • Apr 2021
    AWS Certified Cloud Practitioner
    Amazon Web Services
    • Confirmed knowledge of AWS cloud fundamentals, service offerings, and pricing models.
    • Demonstrated understanding of compliance, governance, and the shared responsibility model.

My Projects

Portfolio
  • ALL
  • PRODUCTS
  • WEB
  • AI/ML
  • ANALYTICS
  • COMPLIANCE

AdverseScan™

Challenge: Life sciences companies needed a reliable way to detect and monitor adverse events hidden within unstructured clinical data to meet pharmacovigilance and compliance requirements.

Solution: Built AdverseScan, an AI-driven platform leveraging natural language processing (NLP) and machine learning to extract, classify, and track adverse events from unstructured text data.

Outcome: Improved pharmacovigilance workflows, supported regulatory compliance, and reduced manual review time while enhancing patient safety monitoring.

  • Industry: Healthcare
  • Clients: Multiple
  • Tech: Python, NLP, AI, AWS
  • Type: API/AI/ML
  • URL : www.originsoftware.net

Allergan Partner Privileges®

Challenge: Build a competitive HCP loyalty program to drive retention, portfolio growth, and streamlined purchase tracking.

Solution: Implemented the Allergan Partner Privileges (APP) program to allow HCPs and consumers to earn and redeem points on treatments and purchases. The platform included administrator tools for managing contracts and program configurations, and introduced a tier-based rewards structure with enhanced reporting and account management capabilities.

Outcome: Strengthened customer loyalty, increased product sales, and positioned Allergan for growth across its aesthetics portfolio.

  • Industry: Healthcare
  • Client: Allergan
  • Tech: Sitecore, AWS, REST, Salesforce
  • Type: Web
  • URL : www.allergannetwork.com

BotoxOne Provider Portal

Challenge: Replace the legacy BRS portal with a unified platform supporting patient benefit verification, prior authorizations, and Botox ordering.

Solution: Developed the BotoxOne portal as a best-in-class online resource, enabling providers to register, manage benefit investigations, and process prior authorizations electronically. Migrated legacy users from the BRS portal, integrated MedPro for prescriber NPI validation, and delivered a streamlined workflow for ordering and reimbursement support.

Outcome: Streamlined reimbursement processes, improved efficiency in benefits investigations, and increased provider and patient satisfaction.

  • Industry: Healthcare
  • Client: Allergan
  • Tech: Sitecore, AWS, REST, MedPro
  • Type: Web
  • URL : www.botoxone.com

Brilliant Distinctions®

Challenge: Modernize consumer loyalty program to improve scalability, differentiate from competitors, and incentivize consumer adoption across multiple aesthetic products.

Solution: Rebuilt the loyalty system architecture to support large-scale consumer adoption, developed companion mobile apps for iOS and Android, and integrated the platform with backend systems for rebate fulfillment and Salesforce Commerce Cloud to provide HCP sales visibility.

Outcome: Increased product sales, improved customer retention, and enabled Allergan to expand loyalty across its aesthetics portfolio.

CommissionSpot™

Challenge: Financial institutions required a scalable, compliant system to manage incentive compensation plans and reduce complexity in tracking commissions.

Solution: A SaaS-based compensation management platform designed with the specific goal of administering the costly, cumbersome commission management process of simple to complex compensation plans.

Outcome: Simplified compensation processes, improved accuracy in commission tracking, and increased adoption among enterprise customers in the mortgage and financial services sector.

  • Industry: Financial Services
  • Client: Ellie Mae
  • Tech: .NET, SQL Server, AWS
  • Type: Web/SaaS
  • URL : www.originsoftware.net

Digital Capabilities Initiative (DCI)

Challenge: Client faced gaps in digital maturity across its ecosystem, including fragmented consent data, non-compliant data capture, and limited interoperability between core systems. These issues created compliance risks, data duplication, and barriers to effective customer engagement.

Solution: Led a strategic planning and gap analysis under IQVIA’s DCI, assessing functional and technical deficiencies across core systems.

Outcome: Delivered a comprehensive roadmap for the clients Digital Capabilities Initiative, helping leadership prioritize remediation, select compliant platforms, and design future-state integrations.

  • Industry: Life Sciences
  • Client: Private (via IQVIA)
  • Tech: Salesforce, OneTrust, WordPress
  • Type: Digital Strategy / Integration
  • URL : Private Project

Health Insurance Premiums & Morbidity Analysis

Challenge: Rising healthcare costs and increasing chronic disease rates raised questions about whether expensive insurance premiums create financial barriers that worsen patient health outcomes in the U.S.

Solution: Designed a cloud-based ETL pipeline using AWS Glue, Lambda, and SQS to automate ingestion and transformation of datasets from KFF, CDC, and the U.S. Census Bureau. Data in Redshift was analyzed with Python regression models to evaluate relationships between insurance premiums and morbidity rates.

Outcome: Delivered a detailed correlation analysis with data visualizations (heat maps, scatterplots) highlighting potential affordability barriers in healthcare.

  • Industry: Healthcare / Data Analytics
  • Client: Private
  • Tech: AWS Glue, Redshift, Python, MLflow
  • Type: Data Engineering / AI
  • URL : Private Project

Loan Origination System

Challenge: The rise of subprime lending required a new loan origination system to address the nuanced guidelines, ensure compliance, and scale lending operations across multiple branches.

Solution: Designed and scaled a custom Loan Origination System (LOS) with eligibility rules, risk scoring models, and integrated reporting, supporting high-volume subprime loan processing across the enterprise.

Outcome: Provided business continuity for subprime market transition, increased underwriting accuracy, reduced processing times, and supported the lending operations until the 2008 financial crisis.

  • Industry: Financial Services
  • Client: First Bank
  • Tech: .NET, SQL Server, API
  • Type: Desktop/Server
  • URL : Private Project

Vaccine Locator

Challenge: Patients often struggled to find pharmacies offering specific vaccines and required assistance in locating accessible options nearby. Call center agents needed a faster, more reliable tool to match patient addresses with pharmacies while prioritizing accessibility and convenience.

Solution: Built the "Vaccine Locator Tool," which retrieved the top five pharmacies based on driving time rather than distance, providing more practical results for patients.

Outcome: Improved patient access through pharmacy recommendations, reduced call center handling time, and enhanced the patient experience.

  • Industry: Healthcare
  • Client: Novartis
  • Tech: Drupal, Google Maps API
  • Type: Web / Integration
  • URL: Private Project

ViewerFX® for Crystal Reports

Challenge: Organizations using Crystal Reports needed an advanced reporting solution with greater flexibility in filtering, viewing, and distribution than the base product allowed.

Solution: Developed and commercialized ViewerFX as a standalone desktop and server application, extending Crystal Reports functionality with advanced filtering, exporting, and distribution capabilities for enterprise clients.

Outcome: Adopted by corporate and financial institutions to streamline reporting processes, reduce manual effort, and improve business decision-making through more accessible data insights.

  • Industry: Multiple
  • Client: Corporate
  • Tech: .NET, SQL Server, Crystal Reports
  • Type: Desktop/Server
  • URL : www.viewcrystalreports.com